“It Only Takes Five Minutes”

If someone had asked us a few years ago how much work was involved in flying a flag, our answer would probably have been: “It only takes five minutes.”

Today we know the reality is quite different.

Not because raising a flag is difficult.

But because flag management is a recurring operational task that has to be planned, coordinated and carried out throughout the year.

We have modernised almost every other task

Businesses have modernised almost every other recurring operational task.

We take the elevator instead of the stairs.

We walk through automatic doors instead of opening them ourselves.

We drive through a car wash instead of washing the car by hand.

Not because we could not do these things ourselves, but because technology makes everyday operations easier and frees up time for work that creates greater value.

Flag management no longer has to be manual

Today, flag management no longer has to be a manual operational task.

That is why we chose to acquire and further develop Uptimast.

Today, a CE-approved automated flag solution enables companies, municipalities, care homes, churches and many other organisations to automate their flag management.

The result is that valuable time and limited resources can be redirected to more important tasks.

It also means that more organisations can once again fly their flags regularly without worrying about daily planning and coordination.

Automated flag management is not about replacing traditions. On the contrary, it makes them easier to preserve in a modern world.